Belfast Live Interview November 2020


A small Northern Ireland brand that began during lockdown is becoming a hit in the fashion world.

Beauabea, based in Co Antrim, is an online store that sells all kind of fashion accessories including handbags, earrings, fedoras and gorgeous belts.

Owner Katie says her pieces have now been worn by celebrities including Zoe Hardman, Anna Daly and Sandra Wilson.

One of her hats was even featured in last month's Vogue - leaving her feeling "very special".

The fashion lover told Be she wanted to create her own brand as she has always had a "very strong love story with style".

Katie has an 'effortless' sense of style

She has described her own style as "effortless" and said people have told her for a long time that she should do something with fashion.

Katie, who is originally from Kildare, said any time she was looking herself for pieces, everything was the same so she wanted to create something that was a little bit different - urging her to start up her online store in May 2020.

The mum-of-two said when she was contacted by Vogue - she couldn't believe it: "I just thought, yeah right. I didn't think much of it and then they contacted me again.

"It was really special and I definitely didn't think I'd be recognised so early on. The exposure I have got is amazing, as I have been in business for such a short period of time.

"Strangely enough, I wasn't even going to launch Beauabea as I really lack self confidence and I was afraid of what people would think. Luckily something in my head told me to just do it and I'm so glad I did. I've met some amazing people through it.

Katie, owner of Beauabea

"The Irish TV presenter Anna Daly regularly would wear my earrings, Zoe Hardman has one of my hats - it's amazing. It's so special and I suppose it pushes me with my own boundaries."

Katie added that last year she was really suffering with her mental health, another reason that helped her make the decision to start her own brand.

She said: "I didn't believe in myself at all and my self confidence was very low. On January 6 this year I went for a walk with my sister-in-law and just said to her that I had to do something for myself.

"She said it had to be something to do with style and fashion and now I've completely turned my life around. As a mum - your focus is probably on your kids a lot. Now was the right time to do something for myself.

"I just always loved style and always loved having something a little bit different. I think that's why this is really working."

All of Katie's pieces are affordable - something that is very important to her.

Beauabea pieces have been recognised by celebs

Katie made up her mind just a few days before she took the plunge and made her online store live - something that is "full on" as she does all the work on her own.

She said any piece she sells - she questions if she would buy it herself.

The business woman said: "I got inspiration from the girls who own RIXO. They had said, any woman should be able to wear a silk dress but they shouldn't have to pay thousands of pounds for it.