Our Story

BEAUABEA has evolved out of my love for style.  It’s my love story with style &  sass.
Beauabea launched in May 2020. Founder Katie had a long-standing career in
PR &  Marketing, but always a unique sense of style.
Beauabea is a collection of unique fedoras, gorgeous handbags, scarfs, tote
bags with a twist, unique jewellery and more recently a very cool apparel
Katie decided to make a pivotal change to her career in January 2020 when the
idea of Beauabea came alive.
She wears her brand, tells the story of her brand and is certainly not afraid to
experiment and share style with her large following on social channels.
In the first 5 months of her online business British Vogue featured her infamous
Arosa Fedora. Since then, Vanity Fair in Italy have featured her Aztec Fedora
which she says was surreal. She has been featured in many other publications.
She has designed an apparel collection with its unique colour ways and the
recognisable Beautiful branding. More recently the Weekend Club sweatshirts
have been added to her collection and she decided to stick to her brand ethos
and make it different by moving the signature print to the back of the sweatshirt
and it works so well. The latest addition is washed organic cotton sweatshirt with
distressed design.


The full collection has a certain authenticity surrounding it, her vibe is to make
women feel amazing and encourage them to experiment with their style.
Beauabea has been seen on celebrity’s, influencers and many publications.
Recently Penny McCormick from The Gloss Magazine described Katie’s style as
whimsical. When she was featured with other stylish women. Katie’s youthful
approach to dress lengths and volume give her wardrobe an enviable edge.
Her passion is game changing with her ever evolving brand that is going from
strength to strength.